Over time, the internet has transformed the way we live, search and share information. The internet is in full swing and doesn’t show any signs of slowing. For businesses, a credible online presence has become a significant part of success. Big or small, you need a website to communicate and share information with your target market. Promotion does not happen on printed or television alone. If you want to reach out to a wider audience, then it is advisable to put up an attractive and information- rich website.
Why do you need a website? Here are the reasons why.
1) Because it is cheaper and more flexible compared to traditional marketing
A website is undeniably more cost- efficient over other types of traditional marketing and promotion. In fact, there are only four (4) areas that you need to have budget for and these are – domain name, website hosting, design and development, and maintenance. Whereas with traditional marketing and promotion, you need to allot enormous budget for the printing, storage, design, and distribution of catalogs, brochures, white papers and data sheets.
2) Because it establishes credibility
A website is the best avenue to tell your target market that you are serious about providing the best service. Believe it or not, if they can’t find you online, you lose their trust and confidence.
3) Because you are always available
If you have a website, your customers can check your products and services anytime and anywhere 24 hours a day, 7 days a week, and 365 days a year.
4) Because it is more convenient
Your customers would prefer to research about your business on the internet rather than get into a car and drive somewhere just to obtain information about your products and services. Always remember to use your website wisely by promoting your business, products and web development services.
5) Because there is improved customer service
If you have a website, you can easily ask your customers for feedback. You can do this by adding a simple yet attractive feedback form on your website. In return, you can expect your customers to provide an honest and timely feedback about their experiences with your business, products and services.
6) Because it lets you stay ahead of the competition and increase your customer base
Of course, this is part of your overall business objectives and in order to achieve this, you must have an online presence. A website allows you to expand your business into new demographics as it gives you the opportunity to go beyond the customer base that traditional marketing and promotion used to reach.
7) Because it increases your revenue
A website is a very wise investment for any business because it lets you target a wider audience – locally and internationally. If you have an online presence, you can easily attend to customer inquiries and quickly respond to market change.
What are you waiting for? Get your business name out there! Remember your website doesn’t need to contain rich media applications or a thousand web pages; a simple website that will tell your customers about your business, products and services is always more than enough.